Ferrari signs a deal with Velas, a blockchain startup, to create digital products for Ferrari fans

Ferrari said on Monday, December 27, that it has signed a multi-year deal with Velas Network, a Swiss technology startup, to deliver digital content for its fans.

Velas, a developer of digital products and services, will join Ferrari’s Formula 1 racing team as a partner beginning next season.

“In addition, Velas will be Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship,”

Ferrari

Velas Network AG is known for developing and integrating cutting-edge digital goods and services. The company is managed by a diversified team of engineers, cryptographers, researchers, and mathematicians.

Velas is a significant developer of blockchain technology and non-fungible tokens (NFTs), which are cryptographic assets kept on a blockchain with a unique identification number and have gained popularity as a way to market digital art. The company differentiated itself via the quality and originality of its services, as well as its technological leadership.