Two big brands – Adidas and Prada – have initiated an NFT partnership. This project will bring together people from the fashion, design, and crypto industries to create large-scale digital artworks. Adidas and Prada will encourage their specific audiences to submit one-of-a-kind anonymous images to the...
Samsung Electronics announced Monday, 3 January, that customers would be able to buy, sell and browse non-fungible tokens (NFTs) with their new smart TVs. NFTs will be supported by the MICRO LED, Neo QLED, and The Frame TV models, which are expected to be released later...
Ferrari said on Monday, December 27, that it has signed a multi-year deal with Velas Network, a Swiss technology startup, to deliver digital content for its fans. Velas, a developer of digital products and services, will join Ferrari's Formula 1 racing team as a partner beginning...
Nike (NKE) became one of the first major companies to embrace the shared virtual environment that gained popularity when Facebook renamed itself as Meta Platforms in November 2021. Nike has purchased virtual sneaker developer RTFKT for an unspecified fee, as the sportswear behemoth attempts to drastically...
The State Hermitage's leader of contemporary art, Dmitry Ozerkov, presents his perspective for the future of NFT art that all museums will eventually create their digital versions in the metaverse. Ozerkov is now working on the "Celestial Hermitage," a digital counterpart of the famous Russian museum...